BIGWORDS.com | BIGWORDS.com Textbooks | Marketing Management (13th Edition) by Phil Kotler, Kevin Keller | 0136009980

Books > Subjects > Business & Investing > Management & Leadership > Management
Marketing Management (13th Edition)

Phil Kotler,Kevin Keller
Edition: 13
Retail Price (not our price): $217.33
ISBN: 0136009980
ISBN-13: 9780136009986
Publication Date: 2008-03-06
Pages: 816

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Editorial Reviews (supplied by Amazon.com):

1) Product Description
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.For marketing professionals who place special emphasis to creativity and imagination in marketing management.

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