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Marketing: An Introduction (10th Edition)

Gary Armstrong,Philip Kotler
Edition: 10
Retail Price (not our price): $180.00
ISBN: 0136102433
ISBN-13: 9780136102434
Publication Date: 2010-01-21
Pages: 648

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Editorial Reviews (supplied by Amazon.com):

1) Product Description
This best-selling, brief text introduces marketing through the lens of creating value for customers.Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.

Customer Reviews (supplied by Amazon.com):
Average Customer Rating: out of 5

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